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We design websites for businesses across Arizona from a studio in Gilbert. Most of our clients are in the East Valley and greater Phoenix — contractors, clinics, professional firms, local retailers — and most of them come to us with a site that is not doing anything for them.
This page is about design specifically: what the site looks like, how someone moves through it, and whether that person ends up calling you. If what you need is functionality — booking, payments, an integration with software you already run — that is web development, and it is a different conversation with different costs.
What a website is actually for
A business website has one job: turn someone who is already interested into someone who gets in touch. Everything else is in service of that, and design decisions that do not serve it are decoration.
Which sounds obvious, and yet the majority of small business sites we are asked to look at fail at it in the same few ways:
- The phone number is not immediately visible, or worse, is not tappable on a phone. Over half of local searches happen on mobile, and a number the visitor has to copy out by hand is a number that does not get called.
- It is not clear what the business does within a few seconds of landing. Internal terminology, a slogan where a description should be, a hero image with no explanatory text.
- The site is slow. Every second of load time costs conversions, and Google measures it directly as a ranking factor. Oversized images are the usual culprit and the easiest thing on this list to fix.
- Mobile is an afterthought. The site was designed on a desktop, checked on a desktop, and falls apart on the device most of your customers use.
- There is nothing to do. No obvious next step. A visitor who is ready to act has to hunt for the way to do it.
None of these are aesthetic problems, and none of them are fixed by a prettier template.
How we work
We look at what you have first
Before proposing anything we go through the current site, what it ranks for, and what your competitors are doing. Sometimes the answer is that you do not need a new site — you need three specific fixes and the money is better spent elsewhere. We would rather say that in the first conversation than take on a rebuild nobody needed.
Structure before styling
What pages exist, what each one is for, and how someone gets from arriving to contacting you. This is also where search visibility is decided: a site with one page covering six services will not rank for any of them, and no amount of visual polish changes that. Getting the structure right is the part that pays for itself.
Designed for phones, then for desktops
Most local traffic is mobile, so that is the layout we design first and the one we test hardest. Desktop is easier to get right afterwards; the reverse is not true.
Built so you can maintain it
We build on WordPress, because it is the platform most likely to still be maintainable in five years and the one you are most likely to find help for. You get a site you can update yourself and the training to do it — no monthly fee for text edits you could make in a minute.
Design and search visibility are the same project
Treating them separately is how businesses end up paying twice. A site that looks good and cannot be found is a brochure nobody reads; a site that ranks and does not convert is traffic without revenue.
Page speed, mobile layout, heading structure, image handling and internal linking are simultaneously design decisions and ranking factors. Building them in from the start costs nothing extra. Retrofitting them into a finished site is a second project.
If search visibility is the main problem rather than the site itself, start with SEO services instead — and if you are not sure which it is, that is exactly what the first conversation is for.
Where we work
We serve businesses across Arizona, and we work in person where it makes sense:
- Gilbert — our home city; we can meet at your place of business
- Phoenix — the largest and most competitive market in the state
- Mesa, Chandler, Tempe, Scottsdale and Queen Creek across the East Valley
Elsewhere in Arizona, call and ask. Design work does not require us to be in the same room, though for photography of your actual premises and staff it helps — and real photographs of a real business outperform stock imagery on both conversion and trust.
What we will tell you honestly
A new website will not fix a business problem that is not a website problem. If your issue is that nobody knows you exist, the site is not the constraint — visibility is. If your issue is that your prices are not competitive, a redesign will not change that either.
We will also tell you when a template is the right answer. Not every business needs custom design, and paying for it when a well-configured template would serve is money that would do more work as advertising.
FAQ
What is the difference between web design and web development?
Design is what the site looks like and how someone moves through it. Development is what it does — the booking system, the payment flow, the integration with your scheduling software. Most projects need some of both, and we will tell you which one your money should go into first.
How much does a website cost in Arizona?
A brochure site for a small service business is a different project from a site with booking, inventory and payments, and quoting a single number for both would be dishonest. We scope after seeing what you actually need. What we will say up front is that the cheapest quote usually costs more, because it is priced on the assumption you will pay again to fix it.
Do I need a redesign or just a refresh?
Often a refresh. If the structure is sound and the site simply looks dated, new typography, images and layout on the existing foundation costs a fraction of a rebuild. A full redesign is warranted when the site cannot be made to work properly on phones, or when the underlying platform is holding you back.
Will I be able to update the site myself?
Yes. We build on WordPress and hand over a site you can edit, along with the training to do it. You own the site, the domain, the hosting account and the content. If you decide to leave, you take all of it — an arrangement where leaving means losing your website is not a service agreement.
Talk to us
Call (480) 818-5761 or email info@azwebcorp.com. We are at 4690 E Laurel Ave, Gilbert, AZ 85234.
The first conversation costs nothing and is not a pitch. We look at your site, tell you what we would change and roughly what it would cost, and you decide whether that is worth paying for.
Where we work in the Valley
Most of our clients are within a half hour of the studio. If you want the detail for your own town, these go into what changes locally: