Most agency case studies are unfalsifiable. A percentage with no baseline, a graph with no axis labels, a client who cannot be contacted to confirm any of it. We would rather publish fewer of them and have each one checkable.
This page has four entries: two client engagements and two products we built ourselves. A case study needs an outcome that can actually be checked and, for client work, permission to name the business. For SEO work, that means measured data. For a new website or software platform, the finished build itself can be inspected while future performance is clearly labeled as still in progress.
Technical SEO
Everything IT
Location-page consolidation with measured Search Console results
Everything IT — consolidating a sprawling location-page structure
Client: Everything IT, a managed IT services provider based in Dublin, serving business clients across Ireland.
Work: Technical SEO, information architecture, content.
Period measured: 1–27 July 2026 against 1–27 August 2026, from Google Search Console.
The problem
The site had accumulated location pages the way most sites accumulate them: gradually, by different people, with no plan. Multiple URLs targeted the same city — /cork/, /it-support-cork/ and /it-support-cork-2/ all existed simultaneously. The copy across them was close to identical with the city name swapped, which is the doorway pattern Google filters rather than rewards. The pages competed with each other for the same searches, and none of them won.
What we did
- Cut the location pages down to four. Cork, Galway, Limerick and Waterford — the four regions where Everything IT genuinely has something specific to offer. Everything else was retired and redirected rather than left to dilute the site.
- Wrote each of the four differently. Not a template with the city swapped. Cork City and County Cork, Galway and the West, Limerick and the Mid-West, Waterford and the South-East each serve a different mix of local businesses, so each page targets the services that actually match its area.
- Resolved the duplicate URLs. One canonical page per location, with 301s from the retired variants so the accumulated equity moved rather than evaporated.
- Rebuilt internal linking between the location pages and the location directory, so the four surviving pages inherited the internal authority the retired ones had been splitting.
The result
Across the four surviving pages, comparing the month before the work with the month after:
| Page | Clicks | Impressions | Average position |
|---|---|---|---|
| Cork | 4 → 7 | 1,159 → 876 | 45.7 → 34.4 |
| Waterford | 3 → 3 | 1,207 → 698 | 51.6 → 36.2 |
| Limerick | 7 → 9 | 928 → 2,101 | 17.5 → 27.8 |
| Galway | 5 → 6 | 899 → 1,271 | 43.5 → 40.4 |
| Combined | 19 → 25 | 4,193 → 4,946 | — |
Clicks to the four pages rose 32% and impressions 18%. On individual commercial searches, the page-one movement is the part that matters more than the totals: business IT support Waterford averaged position 2.5, IT services Limerick around 5, IT support Limerick around 7, and network specialists Cork 9.5.
The Search Console view
The page-level table above isolates the four location pages changed in this project. The screenshot below is a second, broader view: the client’s entire Google Search Console property for the latest three months against the same period last year, as viewed on September 9, 2026. Because the whole-property view includes more than these four pages, it should not be read as though every gain came from the location-page consolidation.
Evidence dated September 9, 2026. We will update this case study as newer reporting periods become available.
What did not go to plan
Two things, stated plainly because a case study that reports only the good half is an advertisement.
Limerick’s average position got worse — 17.5 to 27.8 — while its impressions more than doubled. Those two facts are related. The page went from surfacing for a narrow set of searches to surfacing for a much wider set, and the newly-added ones sit lower down. An average dragged down by winning more ground is not the same as a decline, but it looks identical on a dashboard, and any agency reporting on this account should be able to tell you which one you are looking at.
Cork and Waterford both lost impressions even as their positions improved sharply. During a consolidation the retired URLs keep appearing in search results for a while, then stop; the totals dip before they recover. We expected this and said so in advance, which is the only reason it was not alarming when it happened.
Across the whole domain, including every retired URL bleeding its old traffic through a redirect, the same month looked flat. Judged only on the four pages that were actually the subject of the work, it did not. Both numbers are true, and an agency that shows you only the flattering one is choosing which truth to hand you.
Still in progress
An AI chat assistant for the site has been built and is running on a staging environment for the client to evaluate before any decision about putting it in front of real visitors. It is mentioned here because it is part of the engagement, not because there is a result to report yet. There is not.
Web design & development
Prestige Windows
A ground-up WordPress website for an Arizona window company
Prestige Windows — a ground-up website for an Arizona window company
Client: Prestige Windows, an Arizona window and door company.
Work: Website strategy, visual design, user experience, WordPress development, content structure and lead capture.
Build launched: May 2026.
SEO phase: Began September 9, 2026. The baseline and measured results will be added here as the data matures.
Website: prestigewindowsaz.com
The starting point
This was a ground-up website project, not a redesign of an existing Prestige Windows site. The job was to turn a premium window and door offering into a clear digital experience: establish the visual direction, organize a broad product range, help homeowners understand their options and give them straightforward ways to request a quote or consultation.
What AZWebCorp built
- A distinct visual system. Deep charcoal, warm gold, architectural typography and large-format imagery give the site a high-end identity suited to the products Prestige sells.
- A complete WordPress site structure. The build includes Home, About, Products, Window Configurator, Gallery, Blog, FAQ and Contact experiences rather than a single brochure page.
- Product education. Visitors can explore window systems, glass options and signature collections before they are asked to contact the business.
- Multiple lead paths. Consultation booking, quote requests, phone contact and the window configurator give people more than one practical way to take the next step.
- A responsive, maintainable foundation. The site works across desktop and mobile, and its WordPress structure gives the business room to add project work, service content and search-focused pages without rebuilding the platform.
- Technical search foundations. Page-level metadata controls, structured data, service-area signals and deliberate index controls provide the starting point for the SEO phase that follows the build.
The result at launch
The result at this stage is the working website itself. It is live, publicly inspectable and gives prospective customers clear routes from initial product research to a consultation or quote request. That is a website-build outcome; it is not being presented as proof of an SEO increase.
SEO phase — started September 9, 2026
The search campaign begins with a dated baseline before conclusions are drawn. Future updates will report Google Search Console clicks, impressions, click-through rate, average position and landing-page movement, together with GA4 engagement and lead data where attribution is reliable. No traffic or ranking lift is claimed here today because the measurement period has only just begun.
As the campaign matures, this section will be updated with the comparison window, the actual reporting screenshots and what did or did not move. The website-build record will stay separate from the SEO record so one is never used as evidence for the other.
Custom software platform
AZWebCorp SEO Client Portal
A private reporting workspace where each client can see performance in one place
AZWebCorp SEO Client Portal — one private dashboard per client
Product: AZWebCorp’s in-house SEO reporting platform.
Work: Product strategy, interface design, full-stack development, Google data integrations and client-specific access.
Technology: React 19, TypeScript, Vite, Cloudflare Workers, Cloudflare D1, Drizzle ORM, Recharts, Google Search Console and Google Analytics 4.
Snapshot date: September 9, 2026.
The problem
SEO reporting is usually scattered across separate products, emailed spreadsheets and occasional screenshots. A client may know that work is happening without having a simple place to see what changed, where traffic came from, which pages are moving and what deserves attention next.
What AZWebCorp built
The portal gives each client a private workspace that brings the reporting layers together under one roof. The dashboard opens with the current signal rather than a wall of raw exports, then lets the client move into the detail when they need it.
- One performance dashboard for Search Console clicks, impressions, click-through rate, average position and ranking-keyword coverage alongside GA4 users and sessions.
- A live activity view showing current visitors, active pages, locations and devices when Google Analytics data is available.
- Dedicated work areas for keywords, landing pages, opportunities, technical checks, Google Business, AI visibility, competitor analysis and reports.
- Practical date controls and exports so a client can compare recent periods and take a copy of the data without asking the agency to assemble it manually.
- Separate client access so every business opens its own reporting workspace rather than seeing a shared agency dashboard or another client’s information.
The result
Clients no longer have to translate a collection of disconnected reports into a picture of performance. They can sign in, see the current executive signal, inspect the supporting Search Console and Analytics data, and move from the overview into the specific area they care about. It makes ongoing SEO work easier to understand without pretending that every useful detail belongs on the first screen.
This case study documents the platform that was built. Adoption, reporting use and future feature changes will be added only when there is enough evidence to describe them accurately.
Public SEO audit tool
AZWebCorp Public SEO Audit
A live browser-based audit anyone can run for a public website
AZWebCorp Public SEO Audit — a self-service technical website check
Product: AZWebCorp’s public SEO audit tool.
Work: Audit methodology, interface design, WordPress plugin development, live crawling, report generation and Google performance-data integration.
Technology: WordPress, PHP, JavaScript, WordPress REST API, DOM parsing and Google PageSpeed Insights.
Availability: Open to anyone at azwebcorp.com/seo.
Snapshot date: September 9, 2026.
The problem
Many website audits are either a short sales form that hides the useful information or a dense technical export that leaves the owner to interpret it alone. A business should be able to test a public website, see what was actually checked and understand which findings deserve attention before committing to a sales conversation.
What AZWebCorp built
- A public, self-service scan that accepts a website address and produces the report in the browser without requiring a client-portal account.
- Measured crawl data covering the submitted site’s response, page weight, technical setup, on-page elements, structured data, indexability, branding and international signals.
- A clear result breakdown that separates passed checks, warnings, failures and informational findings instead of hiding everything behind one score.
- Mobile performance evidence from Google PageSpeed Insights, including Core Web Vitals and the thresholds used to interpret them.
- Detailed findings and next steps so the report explains the affected item and the corrective action rather than merely labeling it as a problem.
- Fresh-scan and responsible-use controls that let a visitor re-run an audit while caching and rate limits protect the service from repeated automated requests.
The result
The result is a working public product: anyone can visit azwebcorp.com/seo, test a public website and move from a high-level score into the evidence behind it. The audit makes technical findings easier to discuss because the visitor and the agency can begin with the same dated report.
This case study documents the tool that was built. A report score describes the website scanned at that moment; it is not a claim that running the audit by itself improves rankings, traffic or revenue.
Why the list is short
Other work is underway — website builds and search work for clients in Arizona and elsewhere. It is not on this page because the work cannot yet be independently checked or the client has not agreed to be named, and we are not going to assume.
That is a slower way to build a portfolio page. It is also the reason the four entries above can be checked line by line.
FAQ
Why are there so few case studies here?
Because we only publish work where the client agreed to be named and where there is a checkable outcome to report. SEO engagements that are too new to have produced data are not described as though they already produced results.
Do you work with clients outside Arizona?
Yes. Everything IT is in Ireland and the work was delivered from Gilbert, Arizona. Technical SEO, content and reporting do not require the agency to be in the same country. Where physical presence genuinely matters, such as photography or in-person meetings, we say so before the engagement starts.
Will you show my results publicly?
Only if you tell us we can. Nothing is published about your account without your explicit agreement, and you can withdraw that at any point and we will take it down.
Do you guarantee results like these?
No. One engagement is not a forecast for another. Different market, different competition, different starting point. Anyone guaranteeing a specific position is either inexperienced or not being straight with you.
Ask us about work we have not published
If you want to see something closer to your own situation, ask. There is work we cannot put on a public page but can walk you through on a call, and we can usually put you in touch with the client directly.
Call (480) 818-5761 or email info@azwebcorp.com.